The Grande Prairie Regional Tourism Association is projecting a good year for tourism, with a lot of tourists coming from the States.
The Associations President Jason Hawla says with the U.S dollar higher than the Canadian, he predicts people will be passing through GP.
“The American dollar is up so a lot of those people like to do their voyage to Alaska, so a lot of them have planned that for years, so with our dollar being down, it is a great value for them. It’s a safe place to travel, so they will be making that voyage.”
Another way they are driving tourism is upgrading their website and the use of new apps.
Communications Coordinator Reah Jarvis, says the app will give people a virtual experience of what the region has to offer.
“Our intentions with the app are to market an experience to our visitors and to have people come in and know and give a little window into what we have to offer. We’ll take the AR technology and are applying it in the guide this year so people can read it and experience it and then they have the information there in hand for them to go and do it.”
Jarvis says another focus to drive tourism is upgrades to the Association’s website, it will soon include a blog page where tourists can write about their experiences and what they recommend future visitors take part in.
The GPRTA also did surveys which showed where the main tourists were travelling from and the results showed Americans from Montana, Texas, Florida and California were the leading passerby’s.